Work/YMCA General Assembly 2026
YMCA General Assembly 2026 — confetti and CO2 over the finale, with a gospel choir and brass band in front of the red triangle LED look
YMCA of the USA · with Brand Apart — 2026

175 years
of the Y.

Client
YMCA of the USA
w/ Brand Apart
Role
Design + animation
Full-event LED graphics
Deliverables
115+ pieces — openers,
speaker looks, trivia,
music + finale
Year
2026
New Orleans, LA
The project

115+ pieces.
One wall.

The General Assembly of YMCAs is the Y's national convening — held every few years, it brings Y leaders, staff, and volunteers from across the country into one room. The 2026 edition landed on a milestone: 175 years since the first YMCA in the United States opened in Boston in 1851. It ran for three days in September at New Orleans' Ernest N. Morial Convention Center, with roughly 8,000 people in the general session hall.

Brand Apart brought Fort Studios in to build the LED graphics for the entire event. The stage was one 11,520 × 2,160 raster — an inverted-triangle center screen flanked by angled wings — and every piece was built to that pixel map and delivered as DXV for Resolume playback.

The deliverable list was the whole run-of-show: openers, pre-show loops, bumpers, stingers, transitions, speaker backgrounds, speaker transitions, lower thirds, an awards look, looks for the musical performances, a day-two closer, the finale — and a trivia game built for the room. More than 115 individual pieces in all.

There was no single concept to hang it on. The throughline was the event brand, built with the Brand Apart team and carried through a shared motion toolkit, so a speaker transition on day one and the finale on day three read as the same show. The brief landed in May; the show ran in September.

By the numbers

The receipts.

115+
Pieces of content
11,520
Pixels wide · full raster
8,000
In the room
175
Years of the Y in the USA
Credits

Built with
Brand Apart.

Fort Studios was brought in by creative agency Brand Apart to build the LED graphics for the full General Assembly run-of-show.

Design + animation (Fort Studios)Will Fortanbary
Creative directorBlaine Hogan
Executive producer (Brand Apart)Tara Stinson
Art direction (Brand Apart)Malique Faulks
Graphics producer (Brand Apart)Nikki Acosta
Video producer (Brand Apart)Olivia Carmel
Photography (Brand Apart)Trevor Bleese
AgencyBrand Apart
ClientYMCA of the USA
VenueErnest N. Morial Convention Center, New Orleans
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