Beloved Benefit is an annual Atlanta fundraiser produced by Same House. Across its run, the event has raised more than $24 million to support 40+ Atlanta-area nonprofits — Atlanta Technical College, Big Brothers Big Sisters of Metro Atlanta, City of Refuge, Latin American Association, Morehouse School of Medicine, Partners for HOME, Westside Future Fund, and others.
Fort Studios has built the visual side across three editions — 2019 and 2023 at Mercedes-Benz Stadium, then 2025 at Atlanta's Woodruff Arts Center. Brought in by creative agency Brand Apart, designing inside Same House's show. Each year is a new build: different venue, different beneficiaries, different program flow, different stage architecture. The throughline is the production value — single-night benefit, primetime broadcast looks.
The visuals have to carry several beats inside one show: host segments, beneficiary stories, musical performances, sponsor recognition, and the calls to give. Each section gets its own visual treatment — and they all have to read as one show.
Same House produces Beloved Benefit. Fort Studios is brought in by creative agency Brand Apart as the LED wall + stage visuals partner across multiple editions.