Work/Last Call Tour
Last Call Tour — torn-edge polaroid arrangement of Alan Jackson archival photos on the main LED wall
Alan Jackson / Real World Tours — 2022 / 2026

Last Call Tour.

Client
Alan Jackson
Real World Tours
Role
Design + creative direction
LED wall content
Stadium ribbon + IMAG
Deliverables
26 song packages,
stadium ribbon, preroll +
on-site marketing
Year
2022 — 2026
Farewell tour
The project

A scrapbook,
not a slideshow.

Alan Jackson has been making country records since 1989. Twenty studio albums, sixteen number ones, a Country Music Hall of Fame seat. The Last Call Tour is the goodbye lap — a multi-year run that ends in 2026.

The instinct on a farewell tour is nostalgia. Full-screen archival footage, soft focus, sepia. That's not the brief Alan wanted. The ask was to take the music videos he'd made over four decades and re-imagine them — treat the catalog like a scrapbook, not a slideshow.

Twenty-six songs, twenty-six visual treatments. Torn polaroid arrangements, vintage TV-set frames around live IMAG, hand-pulled stills layered over plains B-roll. Same source material, new visual language, designed for arena LED at the scale of a back-row seat.

The tour ends June 27, 2026 at Nissan Stadium in Nashville — sold out, his last show. The stadium called for a different deliverable set: ribbon graphics for the bowl LED, plus preroll and on-site marketing playing across the venue. Different aspect ratio, different distance, different problem — solved separately from the arena package.

By the numbers

The receipts.

26
Song packages
26+
Tour stops · 2022—26
4yr
Tour duration
1
Stadium finale · Nissan
Opening leg

2022 dates.

  1. Fri · Jun 24 Biloxi, MS Mississippi Coast Coliseum
  2. Sat · Jun 25 Knoxville, TN Thompson-Boling Arena
  3. Fri · Jul 29 St. Paul, MN Xcel Energy Center
  4. Sat · Jul 30 Grand Forks, ND Alerus Center
  5. Fri · Aug 12 Savannah, GA Enmarket Arena
  6. Sat · Aug 13 Greenville, SC Bon Secours Wellness Arena
  7. Fri · Aug 26 Lincoln, NE Pinnacle Bank Arena
  8. Sat · Aug 27 Kansas City, MO T-Mobile Center
  9. Fri · Sep 9 Lexington, KY Rupp Arena
  10. Sat · Sep 10 Greensboro, NC Greensboro Coliseum
  11. Fri · Sep 16 Austin, TX Moody Center
  12. Sat · Sep 17 Dallas, TX American Airlines Center
  13. Fri · Sep 30 Phoenix, AZ Gila River Arena
  14. Sat · Oct 1 Anaheim, CA Honda Center
  15. Fri · Oct 7 Atlantic City, NJ Jim Whelan Boardwalk Hall
  16. Sat · Oct 8 Pittsburgh, PA PPG Paints Arena
Credits

Built by
a small team.

Creative directionWill Fortanbary
DesignWill Fortanbary, Brooks Hungate
Production designMason Felps · 46 Entertainment
ManagementDebbie Doebler · Real World Tours
ClientAlan Jackson
Year2022 — 2026
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